John Moultrie did his homework before contacting me. Based on what evidence I could grasp from our phone calls he, at least, dug through my profile on LinkedIn, contacted a few of my former clients, and combed through Yelp to see if I was the right fit. I was, and our partnership has turned into a friendship.
There were already hundreds of posts from his site and customizing the new WordPress theme he selected was a challenge. We used a staging server he could preview and request comments on.