Just as Nike has the swoosh and McDonalds has the golden arches, we have the backwards toilet paper roll. The official registered trademarked logo of Opuscule Productions, Inc. ® is the backwards toilet paper roll. It has gone through several versions, but finally settled on this specific design.

A lot of people ask me, why a toilet paper roll, what’s its significance? Well, here’s the story…

In 2005, I [Rob] was dating a nice young lady named Lauren. One time when she used the bathroom at my apartment she put the new roll of toilet paper on backwards, like the logo displays. This was, and still is, a pet peeve of mine. I changed it to the correct way and told Lauren about my pet peeve.

A few weeks later Lauren did it again. This time she was confused because last time she put it on backwards, I flipped it around, then showed her it was on wrong. As a result, when she did it again, she thought it was the right way. Ugh.

After she left I took a photo of the right way, and a photo of the wrong way and printed them both onto a piece of paper that I hung in the bathroom. It was a sort of a joke – I thought.

Lauren and I are not dating any more, but when it came time to create a logo for Opuscule, I dug through those pictures and thought, wouldn’t that be a great icon to represent the company, a backwards toilet paper roll.

An exhaustive search led me to find that no other company was currently using anything like it, and a dream was born. The original design was the first photoshop’d picture I took and made it through several revisions to what you see today.

The moral of this story is that we have created a brand, that which is associated with the Opuscule label. A backwards toilet paper roll logo may look silly to you, but you’re going to remember it. And even if you don’t remember our company name you’re still able to search for “backwards toilet paper roll.”

We have created an identity for Opuscule, the same that your business should have. A known and recognizable brand that people can associate with your company. We did it through a graphic icon, type face, and specific layout; it does not incorporate colors.

Opuscule offers a comprehensive brand management package that starts with logo design and creates directions and standards for all your other media. Contact your Chicago small business brand managers today.