As a new business owner, or one whose looking for a redesign, Opuscule’s Brand Management services help set creative and consistent guidelines for your company identity. An Opuscule Brand Management Guide has set the standards of your business’ logo, colors, font and typeface, business cards, letterhead, envelopes, signage, and all peripherals.

First off, we meet with the client to survey their Brand Management needs, preferences and budget. Then we get to work!

Step two involves creating a logo for your company. For every final logo we’ve designed, there were at least seven that didn’t get picked. The client provides their feedback and we make adjustments accordingly.

Though step two is a major one, we are only half way there.

This whole time we are adding to your Brand Management Guide. At the end of step two you have a company name, of course, and a logo, which will be saved in a laundry list of file formats for you, from high resolution vector to low resolution favicon. There may also be particular fonts, colors, shapes and design notes already.

Steps three and up are the client’s choice, but usually include a business card template and website design. A client’s Brand Management Guide could get very precise and detailed including; coupon books, banner ads, email signatures, billboard ads and press packets.

Creating a consistent and recognizable brand is important to helping promote your business, dismiss confusion and protect your reputation. Let the experienced brand management experts at Opuscule in Chicago help you create your corporate identity.