The world is learning to rely less and less on physical cash and more on digital money. Problem is, digitally transferring funds from one place to another can cost a fortune and often requires extensive equipment. Then Square came along and challenged those ideas completely.
If you sign up for Square, they mail you a small tool that will plug into the headphone port of your iPhone, iPad, Android or other smart phone/tablet. With an internet connection, you’re now ready to accept credit cards. Slide your customer’s credit card through the tool, have them sign your phone/tablet with their finger, and you’ve got money in your account. And it’s cheaper than any of the competition!
Many of Opuscule’s clients accept payment via credit card and most of them are using the traditional setup. This usually includes a processing machine, which they either bought for $400 or are renting for $65/month. Then they need a payment gateway like authorize.net, which will charge them $30/month for the service. Add to that a per transaction fee of 3.2% plus $0.27. I told you, a fortune!
Square charges 2.75% per transaction. That’s it. There’s no monthly fee, no equipment fee (they send the tool for FREE), no contracts, no monthly minimum or maximum – that’s it. Sound’s good? You’re right, and they’re making converts across the globe thousands at a time.
Processing credit cards is now safe, affordable and convenient with Square.
And if that wasn’t enough, they recently launched an app for iPad that replaces all point-of-sale systems. My client received a quote of $4,500 for a POS in his restaurant. That’s ridiculous! For $499.00 he can purchase an iPad, setup the Square Register app and incorporate the Square credit card reader at a lower cost than processing credit card the traditional way. He still has control of the items, user accounts, discounts, and can review sales figures and reports from any web connected device!
And don’t think the world of credit card processing hasn’t noticed. PayPal has jumped on the band wagon and will soon be offering a triangular tool that does the same job for 2.7%. We can already take pictures of checks with our phones and have them deposited into our accounts. I’m looking forward to the future of digital money.
New York Small Business Internet Consultants
You should know that Opuscule isn’t just about building websites. We’ve helped hundreds of businesses get online and utilize the latest and greatest tools to make their lives easier and their wallets fatter. If you or someone you know has questions about making their lives easier and better with the power of the web, contact our internet consultation specialists. We are here to help…