It’s the reason you did a double take at the advertisement at the bus stop. There was water, and a mountain, and some clever text, and you want to tell one hundred people about it right now, share it with all of them.
It’s the reason we knew exactly what you were going to see and read – and in what order – on the latest cover of Cosmopolitan Magazine.
And, believe it or not, it’s the reason that in less than three minutes you’ve forgotten about both of those things and have moved on… but you’ll remember again.
Marketing and advertising could cost you $2.6 million for 30 seconds during the Super Bowl or less than one penny for each recipient of an email newsletter. It all depends on your budget, desired outcome, expediency, product or service, and clientele.
Opuscule has worked with dozens of small businesses on tight budgets to help get out their message.
Step one is being clear, concise, and consistent. You have to know what you are selling, how people can get it, how much it costs, and how it’s going to benefit them.
Step two is to design your message. Opuscule has the experience and resources to create an effective advertisement from simple Press Releases to TV commercials. How about an email newsletter or Facebook fan page?
Step three is a little more tricky and goes hand-in-hand with step 2. Often times small businesses go on instinct, and end up spending more money and time than they need to. How do you get to your target market most effectively? Why do you think they show television commercials for injury attorneys and community colleges on weekday afternoons?
Step four is most overlooked; measuring your return on investment. Google AdWords creates a thorough, up to the hour report on your expenditures and how they’re tracking. Most email newsletter programs offer comprehensive analytic data on your message’s effectiveness. If you create one coupon for multiple newspapers, how will you track which worked best?
Contact your marketing experts in Chicago to discuss how best to advertise your message, product or service.
