New York Web Design
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
The crew over at Your Kitchen contacted us in need of some print design work, and after the success of their website design, we were the obvious choice for the job. At Opuscule we are multifaceted, not only do we provide web services but we also specialize in graphic design, marketing and media services such as corporate video, photography and short and feature length films.
To start, Opuscule redesigned Your Kitchen’s business cards, this time including a punch card on the back as an incentive to come back and purchase more items. By creating this 2 in 1 marketing device, we helped Your Kitchen get more bang for their buck, and in today’s economy saving money is always a plus!
Your Kitchen also needed a tri-fold menu. The menu had a clear purpose of providing information but also needed to be eye-catching so that when canvasing the neighboring areas people are attracted to the design and care to take another look. Our society is drawn to good design, which is why it’s so important to have when starting a new business.
The Opuscule team is always full and happy when they leave Your Kitchen, and we know you’ll feel the same, to check out the rest of their menu head over to yourkitchenchicago.com
You would be a little suspicious if your bill from AT&T came in the mail and it asked you to “Pay to the order of Randall L. Stephenson, CEO” right? Why would AT&T ask you to write to an individual person instead of the company? So why do some websites spend so much money on buying a domain name and building up their site, just to forget their email address?
You are doing yourself a terrible disservice if you own jandee.com, but your email address is jandeejewelry@aol.com.
Opuscule offers a comprehensive Brand Management package for your small business that includes setting up your website email address and showing you how to access it online, on your phone, or through Outlook.
Let’s explore the benefits and negatives of having an email address that differs from your website address.
PROS of having a different email and website
CONS of having a different email and website
** If you are comfortable with your yahoo email address, that’s fine, keep it. If you are not expecting much email to come in to your new website, that’s OK too. But don’t skip this step. There is a way to forward all the email that comes into your new website directly to your yahoo. This way, if you didn’t want to check two email addresses each time, you only have to login when you want to respond.
Imagine if Peapod came to your house in a old Toyota pickup truck, you might be suspicious. You would expect their delivery vehicle to be clean, professional, and covered in their branding.
Also, email addresses can help guide curious users to your website. For example, if your email address was chicago-lawyer@hotmail.com, this would not help drive any traffic to your site. If anything, it would help drive traffic to hotmail.com. My email address is bowman@opuscule.com, and now curious web users know that opuscule.com exists, and that I have something to do with it.
Our thoughts are simple: fix this, immediately, and if you don’t know how, we can help. Fixing this is so simple and in some cases, free. Ensuring you have a consistent email address and website is part of creating a consistent Brand Management.
Contact an experienced Small Business Brand Management expert in New York today for your free initial consultation.
Last Updated: 16.January.2009
Our Commitment To Privacy:
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.
The Information We Collect:
This notice applies to all information collected or submitted on the Opuscule website. On some pages, you can order products, make requests, and register to receive materials. The types of personal information collected at these pages are:
Name
Address
Email address
Phone number
On some pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s address. In this circumstance, the types of personal information collected are:
Name
Address
The Way We Use Information:
We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.
We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.
We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.
You can register with our website if you would like to receive information on your project’s status. Information you submit on our website will not be used for this purpose unless you fill out the registration form.
Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.
Our Commitment To Data Security:
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
Should you have other questions or concerns about these privacy policies, please send us an email at contact@opuscule.com.
Used to be your best option would be to have a company name that starts with a number or the letter ‘A’ because you’d be first in the phone book, but this is becoming more and more irrelevant every day. In today’s world you need your website to be search engine friendly and to take advantage of all the tricks to give you that edge for page one.
Search Engine Optimization is the art and talent to cleverly optimize your website’s coding, file structure, and attachments so the maximum data persuasion is drawn for each search engine.
Optimizing your website for search engines, such as google.com, yahoo.com and msn.com can get very tricky. You don’t want to overdo it, burying keywords or making text the same color as the background to hide it, because your site runs the risk of being blacklisted from these search engines.
Let’s review your company website: are there appropriate title tags and alt tags; what about the image names; is the site built entirely in tables, are you taking advantage of header tags? Opuscule has spent the last two years perfecting an effective style helps our clients get as close to page one as they can.
Having just a well optimized website is only one piece of the puzzle. Google, for example, will visit your site on week one, then again weekly. If by week five you do not have new, relevant content or other Search Engine Marketing, you are likely to get passed up by the competition.