New York Web Design
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
As a new business owner, or one whose looking for a redesign, Opuscule’s Brand Management services help set creative and consistent guidelines for your company identity. An Opuscule Brand Management Guide has set the standards of your business’ logo, colors, font and typeface, business cards, letterhead, envelopes, signage, and all peripherals.
First off, we meet with the client to survey their Brand Management needs, preferences and budget. Then we get to work!
Step two involves creating a logo for your company. For every final logo we’ve designed, there were at least seven that didn’t get picked. The client provides their feedback and we make adjustments accordingly.
Though step two is a major one, we are only half way there.
This whole time we are adding to your Brand Management Guide. At the end of step two you have a company name, of course, and a logo, which will be saved in a laundry list of file formats for you, from high resolution vector to low resolution favicon. There may also be particular fonts, colors, shapes and design notes already.
Steps three and up are the client’s choice, but usually include a business card template and website design. A client’s Brand Management Guide could get very precise and detailed including; coupon books, banner ads, email signatures, billboard ads and press packets.
Creating a consistent and recognizable brand is important to helping promote your business, dismiss confusion and protect your reputation. Let the experienced brand management experts at Opuscule in Chicago help you create your corporate identity.
These Sacramento attorneys needed a website that looked sharp and read easily for a wide audience level, along with user login access with the ability to change content, a blog, and aggressive search engine optimization.
This original design was quickly approved and coded to minimize website downtime. With the latest in features and script, a sitemap is automatically submitted to google.com and all the other appropriate search engines, as well as tracking for detailed site visitor statistics accessible at any time by the client from their home or office computer.
Another strategy we partook in was creating similar partner sites for the firm. Because bowmanandassoc.com showcased so many different legal services that we were afraid a key search term like “divorce” would get buried in cyberspace. In response, opuscule took the firm’s two most prominent areas of concentration and published bowmanfoos.com and rbowmanlaw.com.
In Sacramento or Northern California, and in need of any variety of legal services, contact The Law Office of Bowman and Associates, APC.
Sadly, too many companies do not consider one small element of their website that reads as a major giveaway to how they are keeping up: the copyright date.
On the bottom of nearly every website there is a copyright date/year. Opuscule.com reads 2009, representing we are current, up to date and still in business – right? So why would so many small businesses not care for this important feature?
First, it is important to know that with or without a copyright notice, your material is protected. It doesn’t take a notice of copyright to call claim to your website and all its contents.
But more importantly, this date speaks subtle hints about how you run your business, and even more importantly, if your business is still in existence.
Take for example Pump Shoes and Accessories in Chicago – their website could definitely use an update. Their website has a copyright date of 2002-2006. It also has an ecommerce page to allow me to shop online from them. Currently the ecommerce link has no content, but if it did, I would be reluctant to give them my financial information in fear they went out of business in 2006 – the last time they updated their copyright date.
Another gem of a website is Antique Resources, Chicago. Their copyright date is 2004!
A website that seems to excel in design, but lacks in technical ability is b.rose salon and spa. Their website has a copyright date of 2007. It also lists very important business items that now seem outdated. For example, are their prices still the same? How about their phone number, hours, address, services?
What small businesses don’t know, and apparently several web designers too, is that there is a way to have the current date automatically display with a simple line of PHP coding. So, even if you don’t update your website on January 1st, 2010, it will automatically display that year when the clock strikes.
Please contact your New York web design solution if your website could use a little sprucing up. We are currently offering a small business package, Digital Spring Cleaning, that will ensure your site is search engine friendly and up to date.
You Are:
An entertainer, performer, designer, “creative type,” band, photographer, comedian, actor, etc.
We Are:
The nerds who can help you build a website to showcase your talent through videos, music players, photography, blogs, event calendars, etc.
How we do it:
For $300 we will create a website based on your needs and show you how to manage the content.
As starving (digital) artists ourselves, we have put together this package with you in mind. We’ll meet with you to learn about your web needs and create a site just for you.
Contact Opuscule to learn more about our artist package. You being online helps us stay online…
It’s the reason you did a double take at the advertisement at the bus stop. There was water, and a mountain, and some clever text, and you want to tell one hundred people about it right now, share it with all of them.
It’s the reason we knew exactly what you were going to see and read – and in what order – on the latest cover of Cosmopolitan Magazine.
And, believe it or not, it’s the reason that in less than three minutes you’ve forgotten about both of those things and have moved on… but you’ll remember again.
Marketing and advertising could cost you $2.6 million for 30 seconds during the Super Bowl or less than one penny for each recipient of an email newsletter. It all depends on your budget, desired outcome, expediency, product or service, and clientele.
Opuscule has worked with dozens of small businesses on tight budgets to help get out their message.
Step one is being clear, concise, and consistent. You have to know what you are selling, how people can get it, how much it costs, and how it’s going to benefit them.
Step two is to design your message. Opuscule has the experience and resources to create an effective advertisement from simple Press Releases to TV commercials. How about an email newsletter or Facebook fan page?
Step three is a little more tricky and goes hand-in-hand with step 2. Often times small businesses go on instinct, and end up spending more money and time than they need to. How do you get to your target market most effectively? Why do you think they show television commercials for injury attorneys and community colleges on weekday afternoons?
Step four is most overlooked; measuring your return on investment. Google AdWords creates a thorough, up to the hour report on your expenditures and how they’re tracking. Most email newsletter programs offer comprehensive analytic data on your message’s effectiveness. If you create one coupon for multiple newspapers, how will you track which worked best?
Contact your marketing experts in Chicago to discuss how best to advertise your message, product or service.