New York Web Design
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
Opuscule Productions, Inc. ®, formed in 2006, is a full service, multi-media production, marketing and design firm, and the parent corporation of Opuscule Films, Opuscule Records, and Opuscule Publishing.
Opuscule the word is a cross between “opus” and “miniscule” – meaning a small or minor work, or composition.
Formed originally as a sole proprietorship by Robert C. Bowman III, it was restructured into a privately held corporation in 2007.
While we got our start in video production and editing, our clients kept asking for more and more and we expanded, and are continuing to expand, our menu of services. From web design to brand management, photography to graphic design, Opuscule is your professional media, marketing and design firm in Chicago.
We have worked with companies large and small, established and new and would love the opportunity to help you grow your business with our expertise.
A modern day Renaissance man, Robert C. Bowman III, 28, is formally schooled in the practice of television producing and writing.
With Robert’s discovery that he has never been great at anything, rather, kind of good at many things, he naturally gravitated toward leadership positions.
Having a strong, virile, and untainted but broad history behind him from banking to stand-up comedy, hospitality to accounting, Robert looks forward to being the head of an organization on the cusp of a new age of media.
Robert recognizes that we can’t be brilliant at everything, and wants to help your business when it comes to marketing and staying on top of new technology.
Contact Robert for more information, of if you would like Opuscule’s help! bowman@opuscule.com
You’ve been hearing about Twitter for a while now. It’s not new, and a lot of people are talking about it, but it’s still a mystery. Opuscule is on it, has been using it, and knows how it can help your business.
What about Facebook, LinkedIn, MySpace, Bebo, Plaxo, YouTube, Flickr, Blogger, WordPress, Tumblr, Yahoo Directory, Google Maps, Digg, Technorati, StumbleUpon…?
We’re on all of them, know what they do, and if they’d be good for your business or not.
Opuscule is offering our new “Web Connect” package for small businesses for only $300. There are so many social networking and web tools that could help your company and connect you to your customers.
As part of our Web Connect package, Opuscule will meet with you to learn more about your business then recommend a list of services you should take advantage of. You can then choose 6 of those services and we will do all the dirty work for you.
Opuscule will start your accounts, explain what they are and how they’re helping your business, and most importantly, show you how to use them!
If you’re not taking advantage of these services it’s high time you should and Opuscule can help. Catch up with, and in some cases pass, your competition with Opuscule’s Web Connect today.
Choose 6 of these services for just $300. We’re adding more each week:
There’s so many things to do, always: order more inventory, call in the payroll numbers, hire a new person for the front because this is the second day Jenny hasn’t shown up, it never stops. Often times your company’s website takes back burner.
Opuscule is now offering a “Digital Spring Cleaning” package for the small business owner who’s website needs a refresher. For $600 we will rebuild your entire website making it more search engine friendly and up to date.
Tired of your products not selling, or people always calling about your hours, or missing emails that were sent to you – we can help!
Opuscule will rebuild your website from the ground up for $600, including:
The weather is better, the sun is brighter and you’ve spent time tidying up your house and your business, now isn’t it time you spent some spring cleaning on your website?
Contact your Chicago small business web design experts to take advantage of this $600 Digital Spring Cleaning offer today.
Google offers a list of incredible tools for making the web easier, faster and better. One amongst them is their Analytics tool. Opuscule codes this magical statistical data javascript right into each client’s website to allow them to view their visitor’s habits. We show you how to access these reports and what they mean for your website, but few clients ever take full advantage of it.
Today I would like to give you a little rundown of some of Google Analytic’s incredible features and reports, and how they can help your website.
This particular report represents a basic overview of the period November 2, 2008 to December 2, 2008. Page 1, Page 2, Page 3, Page 4.
On the top of the Dashboard page, there is a bar graph that represents each day’s visitors when hovered over. Beneath that is the Site Usage data. They had 560 visitors during that 30 day period. And those 560 people looked at 1,842 pages, which means that visitors to this website looked at an average of 3.29 pages before they left.
This is a VERY IMPORTANT NUMBER, this “3.29 pages/visit.” Opuscule is running analytics on over 50 websites and this number is the average amongst them all. Knowing information like this might make you rethink your strategy of having that clever Flash intro page, or a minimal home page, right? More on this later.
The bounce rate is 60.89% – which means that 60.89% of visitors quickly left the site after navigating to a certain page. This happens often if you accidentally click on a banner ad and a new window opens then you close it immediately.
People spent an average of about 2 minutes on the site and a third of them were new visitors. All of these, including this category, are expanded on individual pages.
This second page goes all over the info we just went through, but adds what kind of browsers your visitors are using and their connection speeds. Knowing connection speeds may give you a different outlook of the large images you want to include.
The third page shows a pie chart of from where the visitors were coming from. Having 43.21% of your visitors come from search engines is pretty good. It is the largest precentage compared to Direct Traffic and Referring Sites. Beneath that it reports which sites exactly your visitors came from, facebook.com being one of them there. This stresses the importance of your backlinks and social networking efforts.
The third page also shows which keywords people are using through google to find your website.
Page four shows the top five list of pages people visit by popularity and in what order. Here the Home page is most popular, by far, with the About, Services, Calendar and finally Contact pages coming up.
What is good to pull from this data is that if people are visiting an average of 3.29 pages, they’re not making it to your contact page. This is part of the reason some websites have their phone number and address prominently displayed on each page. Knowing this information could lead us to more carefully hand-hold the user through your website, where you want them to go.
Maybe we rearrange the menu order, or put images or boxes that highlight the contact page especially, in an effort to get them there.
This minor report as shown is just a small representation of the data that google analytics provides. We can use this information to track your visitors and adjust your site to guide them to what you want them to see and keep them coming back.
Opuscule is now offering a Digital Spring Cleaning package for small businesses where we will add this Google Analytics code for your website. Contact your web design experts in New York for small business.
Carter Russell is a long time client of Opuscule’s, but it wasn’t until recently that we were able to 2009 his website.
With a brand new Content Management System in place, Carter is able to make all the changes he wants to his website, including adding posts and photos to his new blog.
With his speciality in promotions and marketing, Carter Russell Music offers a variety of services for musicians, comediennes and athletes.
Just as Nike has the swoosh and McDonalds has the golden arches, we have the backwards toilet paper roll. The official registered trademarked logo of Opuscule Productions, Inc. ® is the backwards toilet paper roll. It has gone through several versions, but finally settled on this specific design.
A lot of people ask me, why a toilet paper roll, what’s its significance? Well, here’s the story…
In 2005, I [Rob] was dating a nice young lady named Lauren. One time when she used the bathroom at my apartment she put the new roll of toilet paper on backwards, like the logo displays. This was, and still is, a pet peeve of mine. I changed it to the correct way and told Lauren about my pet peeve.
A few weeks later Lauren did it again. This time she was confused because last time she put it on backwards, I flipped it around, then showed her it was on wrong. As a result, when she did it again, she thought it was the right way. Ugh.
After she left I took a photo of the right way, and a photo of the wrong way and printed them both onto a piece of paper that I hung in the bathroom. It was a sort of a joke – I thought.
Lauren and I are not dating any more, but when it came time to create a logo for Opuscule, I dug through those pictures and thought, wouldn’t that be a great icon to represent the company, a backwards toilet paper roll.
An exhaustive search led me to find that no other company was currently using anything like it, and a dream was born. The original design was the first photoshop’d picture I took and made it through several revisions to what you see today.
The moral of this story is that we have created a brand, that which is associated with the Opuscule label. A backwards toilet paper roll logo may look silly to you, but you’re going to remember it. And even if you don’t remember our company name you’re still able to search for “backwards toilet paper roll.”
We have created an identity for Opuscule, the same that your business should have. A known and recognizable brand that people can associate with your company. We did it through a graphic icon, type face, and specific layout; it does not incorporate colors.
Opuscule offers a comprehensive brand management package that starts with logo design and creates directions and standards for all your other media. Contact your Chicago small business brand managers today.
Dropped just earlier today, jaypaulforcook.org went out to thousands of email subscribers where they could sign up to proudly display their public endorsement. In the first hours 80 people had done so and many more follow.
This website allows the client and their staff to login and update content and brings together what opuscule seems to do best: quick, clean, professional and functional media solutions.
UPDATE: [04/18/2009]
As the contest has long since passed, we might soon be pulling the site offline. In the mean time, visit Jay Paul’s legal practice website for more details at lawinjury.com