New York Web Design
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
Your basic, small business website is something Opuscule does best. We've built hundreds of websites
Opuscule, armed with the task of aggressive Search Engine Optimization on behalf of The Deratany Firm, has finished a few more steps with the completion of their new website.
Chock full of proper and pertinent information, graphics, a blog, and user generated CMS, the website lawinjury.com is ready for Google’s page one.
The Deratany firm concentrates in a wide array of personal injury cases, including construction accidents, medical malpractice, wrongful death, birth injury and brain injury. In addition, they are strong advocates having handled several cases in the field of adoption negligence.
There are several more tricks up our sleeve as far as SEO goes, so be on the lookout for The Deratany Firm. In the mean time, if you’re in need of an experienced personal injury attorney, look no further than Jay Paul Deratany.
Opuscule has completed the rebuilding of oymtraining.com, the website of On Your Mark : Coaching and Training in Chicago. They offer personal training for endurance athletes and Opuscule offered them a website they could completely update and an email blast template.
On Your Mark is Chicago’s newest multisport and personal training studio; offering custom training programs, performance testing, strength and injury prevention training, cycling and gait analysis, and nutritional guidance.
Most importantly it is critical to understand that WordPress is a BLOG tool with the ability to add pages and customize the design.
We have chosen WordPress for many reasons, being several things in one: flexibility in design, simple user interface, efficient publishing, customizable plugins, and price – FREE.
While WordPress has its many advantages, there are some downsides. There is a slight learning curve and not everything is customizable.
Basically, there are PAGES and POSTS. Pages being displayed (or not) in your menu, and (blog) Posts that can be displayed individually, in categories, altogether, or in searches.
There is the front end of your site that the visitor to your website sees, called SITE, and the back end where you can make the alterations in content called ADMIN.
< yourdomain.com/wp-admin > or there may be a LOGIN link located somewhere within your site. You will have a unique user name and password.
You can add, change and delete pages. These pages will appear in your main navigation. You can arrange the order of the pages, what template background they use, and what, if anything, will be their parent page. The tools to add and edit pages are very similar to posts. You can also make pages visible to only special people, those with passwords or subscribers. – Adding a Page: Video
You can add, change and delete posts. These will appear in your blog or wherever their particular categories are slated to display. Sometimes you will have a blog page, where all, or specific categories of posts are displayed. Sometimes you will have a static page where certain parts of posts will appear.
Writing a post, changing the font, size, adding a photo/video, etc. can be seen in this tutorial video
A post has these parts: Title, Date/Time, Content, Excerpt, Author, Category and/or Comments.
Within your static pages, there may be places where just a post’s TITLE and EXCERPT appear, for example.
In a magazine style website, for example, we may have a category called “Front Page” then code the front page to display the most recent 30 posts in that category. We can even specify:
– that the most recent include a photo (taken from the post and cropped), the content-up to your desired read more point, and a comment palate;
– posts 2-15 display a title and excerpt;
– and posts 16-30 just display the title and date/time.
Key things that search engines such as Google, Yahoo! and MSN look through is your:
– URL (the string of words and numbers that is your link to this page)
– PAGE TITLE (displayed on the search results)
– DESCRIPTION (displayed on the search results)
– KEYWORDS (though these are gradually losing importance)
We have setup a plugin called “All in One SEO” at the bottom of each post and page. Here you can type in your Title, Description and Keywords. How this displays in search engines – video
On the top of your page/post editing interface, there is the PERMALINK display and editor. You can edit this to your liking, though it often takes the default of the page/post title. Remember, no spaces are allowed in your URL, instead use dashes or underscores.
Organizing Your Dashboard – Video
Writing & Publishing a Post – Video
Post Excerpt and Read More – Video
A word to the wise, “knowing Photoshop” doesn’t make a person great at design any more than knowing QuickBooks makes you a Tax Accountant.
A great graphic designer has had years of schooling and is constantly learning. A great designer has had piles of mistakes and keeps creating brilliant work. A great designer knows their speciality and style, strengths and weaknesses, and plays to them. Opuscule employs great designers.
Tried and true in their craft, our graphic designers have created award winning materials for some of the world’s largest and strongest brands. You can’t imagine how rewarding it is when you show a client their logo proofs and watch their eyes light up with excitement.
Design, though, is tough. Poor design can frustrate viewers or make them miss the message entirely. Additionally, so much of design is subconscious anyway. Beauty is in the eye of the beholder, as they say, and Opuscule takes all steps necessary to learn most about each client and their potential clientele.
Used to be your best option would be to have a company name that starts with a number or the letter ‘A’ because you’d be first in the phone book, but this is becoming more and more irrelevant every day. In today’s world you need your website to be search engine friendly and to take advantage of all the tricks to give you that edge for page one. >> Read More
Having just a well optimized website is only one piece of the puzzle. Google, for example, will visit your site on week one, then again weekly. If by week five you do not have new, relevant content or other Search Engine Marketing, you are likely to get passed up by the competition.
Search Engine Marketing is those activities that help promote your website to help the search engines to recognize its legitimacy. >> Read More
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Opuscule Productions, Inc.
266 22nd St., #2D
Brooklyn, NY 11215
773/617/3551