Used to be your best option would be to have a company name that starts with a number or the letter ‘A’ because you’d be first in the phone book, but this is becoming more and more irrelevant every day. In today’s world you need your website to be search engine friendly and to take advantage of all the tricks to give you that edge for page one.

Search Engine Optimization is the art and talent to cleverly optimize your website’s coding, file structure, and attachments so the maximum data persuasion is drawn for each search engine.

Optimizing your website for search engines, such as google.com, yahoo.com and msn.com can get very tricky. You don’t want to overdo it, burying keywords or making text the same color as the background to hide it, because your site runs the risk of being blacklisted from these search engines.

Let’s review your company website: are there appropriate title tags and alt tags; what about the image names; is the site built entirely in tables, are you taking advantage of header tags? Opuscule has spent the last two years perfecting an effective style helps our clients get as close to page one as they can.

Having just a well optimized website is only one piece of the puzzle. Google, for example, will visit your site on week one, then again weekly. If by week five you do not have new, relevant content or other Search Engine Marketing, you are likely to get passed up by the competition.