Writing a great Page Title
Writing the perfect page title is still a VERY IMPORTANT part of effective Search Engine Optimization (SEO). Page titles are the first thing seen in searches. The above image from Google shows page titles in blue. Google took exactly what I searched for and displayed these results on page one.
The Basics:
- Between 60 and 70 characters, about 7 words
- Must be different on each page
- Must be relevant to each page
<title>Your Keyword-Rich, Descriptive Page Title Here</title>
A Few Examples:
Chicago Personal Injury Attorney, Illinois Medical Malpractice (62 Characters)
Brooklyn Plastic Surgeon, NY Breast Augmentation, Liposuction New York (70 Characters)
Dallas Auto Repair Shop & Automotive Mechanics – Cars, Trucks, Vans (67 Characters)
Page Title – Best Practices:
While you can write a page title that is much longer, most search engines cut off after 70 characters, and some only allow as few as 60 characters. Don’t forget that spaces are included in the character count.
Additionally, your page title is a link in search results, as shown above. Use concise titles and avoid keyword stuffing as you have the potential to be blacklisted.
Include what your clients will be searching for. If you have a particular term that would be most relevant, include that.
Use a divider
When splitting up the brand from the descriptive, I like to use the “|” symbol (aka the pipe bar). Others choose the arrow “>” or hyphen “-” and both work well.
New York SEO Experts
The Search Engine Optimization professionals at Opuscule can help you best optimize your website for sites like Google, Yahoo! and Bing. Contact our skilled New York Web Design team if you’re looking for a better web presence for your small business.
Resources
pandecta.com/forum/checklist3.html
webconfs.com/15-minute-seo.php
seomoz.org/blog/best-practices-for-title-tags
About the Author
As the President of Opuscule Productions, Inc., Mr. Bowman handles all of what the company needs, from bookkeeping to client services. He stays on the pulse of the industry and blogs, tweets and reports on how to make the web a better place!
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